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The very act of creativity is a process, not a moment. Imagine having a simple idea on a bar napkin start the process to a creative campaign. That is why I am a designer; I do not need a sacred place to create. There is nothing like spending long hours researching, brainstorming, and putting your ideas onto paper. The process of going about every problem is exciting and evokes something new every time. Therefore, a day does not go right unless I am able to grab your emotional reaction through design.

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